In today’s world, brands have the power to drive meaningful change and inspire action. By prioritising sustainability, social justice, and community support, businesses can transform not just their industries, but the world around us. And women are perfectly wired for the task.
Studies show that women often have stronger connections between the two sides of the brain, enhancing their ability to process emotions and social cues. The resulting higher levels of empathy and emotional intelligence are why many women excel in roles requiring strong interpersonal skills.