Our Mission
We are here to build creators of change by equipping women with the courage and confidence to unlock growth opportunities. We see the potential in others and feel passionately about seeing them rise and unlock creativity and mastery in all that they do. Ultimately our passion is to see growth for South Africa and her people.
Our Values
-
Collaboration
Sometimes the bravest thing to do is to reach out. Purpose-built relationships provide an opportunity to work together for our shared benefit. It’s give and take - listening and evolving together, helping and supporting each other for the sake of a collective goal. We leverage our collective genius to deliver exceptional outcomes.
-
Courage
We thrive on the ability to step out and do something that scares us. We boldly challenge the status quo and find new ways to grow. We do what needs to be done, regardless of the cost. We have the courage to shape a better future.
-
Hope
Our culture is built upon belief, vision and foresight. Hope is our perspective - the lens through which we view the world. With hope as our compass, we are able to stand fast and navigate toward our goals with alignment, clarity and intent.
To sow into the soil of South Africa
We have a heart to train and equip South African women who want to better themselves and unlock their purpose. There is a need for more insightful and caring capacity building as many female-business owners and career-minded individuals feel alone and unheard.
Your support sets us on our journey to building ties with women empowerment movements and initiatives within South Africa. We are building towards a non-profit fund to support women-run startups and tertiary education for promising underprivileged female learners.
Together, we can be a voice for women, not just an echo.
Bonita Cherry
Bonita is an enthusiastic visionary, a futuristic thinker, and a creative entrepreneur who sees in colour. She is also a mother to four energetic, and happy Cherry children who fill her days with affection and fuel her passion to empower working moms who are juggling the world of business and motherhood.
Bonita is driven to tell meaningful brand stories with the purpose of driving business growth. Where she sees potential, she works to exceed it, whether it be in herself, her employees or the brands she works to propel forward.
Bonita has a passion for women in business and has a rare ability to interpret a business-owner’s vision, even when they aren’t quite able to articulate it themselves.
“A new perspective can give one a new reason to believe. My goal is to bring a fresh perspective to brands.”
Amy Mitchell
Where creativity and ideas flow like water and peace prevails, is where Amy can be found. She is a passionate mother of two boisterous boys, and a Strategist and Project Manager at Outlook Orange.
A true Vega prodigy and big-picture thinker, Amy completed her undergraduate in Copywriting followed by a season in the creative industry working with retail brands. She then returned to Vega to complete her Honours in Strategic Brand Leadership. Her passion for brands led her to lecture, and she then lectured at Vega for nine years, teaching subjects including Innovation, Brand Communication, Brand Strategy, Marketing, and Digital Brand Building.
Amy has a deep insight into brands' power and can steer them expertly toward their greater purpose. She sees brands as platforms for change - with the ability to fix entire systems and not just problems.
About Outlook Orange
Established in 2009 by Dylan Cherry, Outlook Orange is a business growth agency with a difference. The Vision of Outlook Orange is to partner with brands to create vision for significance, and to help people create brands of impact that seek to change the world one product and service at a time.